LTGA (Lost to Gain Analysis)
i3RC has developed an innovative approach to study and track lost customers to gain insights that help in improving the conversions and thereby improving profitability and market share. When the buyers move to another brand after considering a brand, they do so because they perceived a gap between the brands; it is important to understand this gap and the reason for the same. I3RC’s LTGA delivers 360∘ output
Insights for improving conversions
- Who did we lose – Profile of rejecters
- Whom did we lose to – Competition
- Why did we lose – Reasons
- How far were we from the winner – Whom to attack
- Critical brand choice parameters
